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Mário Pereira

‘Jullie’ by Becken elected product of the year

17 March 2017

We were very pleased to see that the Portugueseconsumers elected Jullie, by Becken – Worten exclusive brand – "Product of theYear” in 2017, in the category of "Soup Machine”. The distinction was grantedon 7 February and awarded a product that we believe to have differentiatingqualities such as versatility and simplicity, while at the same showcasing whatwe do best in terms of innovation at Sonae.

This award comes at a time when Becken has beenstrengthening its position in the domestic market, standing strong as a brandthat is closer to consumers and wishes to make their everyday lives easier. Forus, Jullie is a product that is a key help in the everyday life of Portugueseconsumers, who are increasingly in favour of healthy food and of a particularlifestyle in which Sonae also wants to be present.

In Worten, our ambition is to continue to havea positive influence on consumers’ daily lives and we believe projects likeJullie, by Becken, can take on great relevance in our business model. I wouldalso like to congratulate the team involved in the project and express ourgratitude to consumers for this distinction, which will certainly drive us to perseverewith added momentum.

Mário Pereira
Worten COO

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