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Leonor Sottomayor

Sonae joins policy discussion with EU Commission and industry leaders in Brussels

04 December 2018

Last week,I had the opportunity to speak on behalf of SONAE in a panel discussion withthe EU’s Commissioner for Justice, Consumers and Gender Equality, Věra Jourová,as well as Amazon’s VP EU Retail and the Director General of European ConsumerOrganisation, BEUC. Organised in Brussels by the EU retailers’ trade association,EuroCommerce, the discussion focused on changes in consumer behaviour andexperience.

During thehigh-level panel, which wasattended by 100+ stakeholders from the public sector and the private sector, the European Commissioner praisedthe work that retailers are doing to offer greater choice, better prices, andmore convenience for European consumers. Commissioner Jourová also talked aboutplanned changes to European consumer rules, the ‘New Deal for Consumers’.

At SONAE,customers are at the heart of everything we do; we work to guarantee the consumercircle of trust, which is the holy grail of retailers’ business model. Ourconsumers want a true omnichannel experience and that is what we, at SONAE, offerthem.

We are happyfor the opportunity to present our vision for consumers, given that, with 350,000clients shopping at our stores daily, we are in a unique position to identifyand respond to changing consumer habits and behaviours. We call on the EU to fosteran environment that improves customer experience, and we advocate for measures for an ever-morecompetitive retail sector, namely: more support for retail innovation, greaterproportionality in regulation that hinders the Single Market, and action toaddress the skills shortage and mismatch.

Leonor Sottomayor
Head of Public Affairs

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