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Emília Tavares

Sonae Media Art Award

07 December 2017

Art and technology have caused some of the most important ruptures inthe 20th century's artistic movements and still do in the 21stcentury. Technology's creative exploration is nowadays one of contemporaryart's foundations, being an object of various approaches by many artists.

The constitution of Sonae's Media Art Award aims at finding room forcreation and reflection around the new alliances between art and technology, atan increasingly sophisticated level, which already include cybernetictechnologies, such as digital art, the wide range of computing possibilities asfar as animation, sound and graphics are concerned, the network platforms thatallow new interactive challenges between the artist and the spectator, throughvirtual art or the internet, and the developing lines of robotics, virtualreality, biotechnology and artificial intelligence.

The concept of media art faces the confrontation between the creativefield's subjectivity, ever-expanding and difficult to define, and the vast yetstill cloudy domain of artificial intelligence, programmed and making use ofsuperhuman resources, which will definitely place new theorisation andreflection paradigms on the future of art in an increasingly interactive andimmersive world.

We hope this award can generate creative dynamics, but also a deepreflection and discussion made possible by these new media, which confrontfreedom of creation with new technological challenges.

Emília Tavares,
Curator, MNAC - Museu Nacional de Arte Contemporânea doChiado

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